4 Main Google’s Web Positioning Factors

The most asked question in the search engine world is how Google determines a website positioning. Well, Google uses more than 200 factors to assign positions in search rankings. It’s almost an insurmountable challenge to implement all of them. However, you can optimize your SEO efforts by focusing on the main ones that bring the greatest SEO value to your website and helps it attain a good position on search engines quickly. Also, since Google’s web positioning criteria keep changing, you can’t rely on factors that worked one or two years ago to help you rank high today. Let’s look at the top 4 Google’s web search engine positioning factors today:

Google gives priority to content when assigning web positioning

All SEO experts agree that content is the main factor Google uses to assign web positions. This is because the content is the main reason people create websites. It’s the reason why people troop online these days to buy products instead of heading out to brick-and-motors stores. In fact, content has ruled for a long time as the number one factor to rank websites. People even misused this factor and began stuffing keywords in their content. That prompted Google to change its algorithm to give preference to naturally written content. These days, to get your website to the first page of Google, you must create high-value, unique and relevant content.

The second Google’s search engine positioning factor is backlinks

Getting backlinks is still one of the most important Google’s positioning factors, but people have misused them by creating too many irrelevant links just to get good website positions. However, Google has become smarter, and it’s able to detect and penalize websites that have low quality, irrelevant links. If you manage to get more links from authoritative sites, your web position will shoot up quickly.

The secret to creating potent link building campaign is to curate high-value content that people will crave. You also have to initiate powerful and relentless marketing campaigns for that content. When other blog and website owners in your niche read your high-value content, they will link their content to it and Google will take notice and increase your web positioning.

Mobile-first is a key web positioning criterion for Google

Google’s shift from desktop to mobile-first took webmasters by surprise. But those who read the signs early took the necessary steps. Google’s decision to change to mobile-first was informed by the overwhelming number of people who use their mobile to search things online. So, if your site is not mobile optimized, you’ll be losing out on a ton of traffic every day. In the long run, your web search engine positioning will suffer. The good thing is that web builders, templates, and themes come already optimized for mobile, so you won’t spend time and money to hire an expert to do it.

Other technical factors are used by Google to determine web positioning

Google also uses other technical factors to determine web positioning, for example:

Anchor text – This is simply the clickable text in a hyperlink. You can click on the anchor text to take you to another web page. However, make sure your anchor texts are natural, not spammy. Otherwise, you risk a Penguin penalty.

H1 and H2 tags – More websites are using H1 and H2 tags today than ever because Google uses them these days to determine web positioning. They are important because they enhance the readability of your content, hence increasing your website’s user experience.


Google’s web positioning factors change often. Lately, Google has a high appetite for rich content, perfect mobile experience, and quality links. Other web positioning factors are equally important, but it’s a good idea to give priority to the ones listed above.