Ranking on the top position of the search engine is a universal desire for any website owner. For this reason, people invest heavily in SEO optimization and paid advertisement to ensure their site receives high traffics. While these are strategies for enhancing web position, retaining your position on the search engine is not guaranteed. For instance, the paid ads may draw large traffic on your website, but that will last for the time of displaying them.
Once the time expires, your traffic will go down together with your position. However, for you to benefit from your website, it must be able to retain a top position on the search engine with or without paid options. But how can you achieve this? To answer you, here are 4 little-known tips for enhancing your web positioning:
Generating high-quality content
Unlike before, the search engine crawling robots no longer focus on the distribution of keywords in your content alone. Neither does it matter the number of links you have in it. Today, the quality of your content has a central role in determining your position on the search engine results. Importantly, quality content is the real measure of the effectiveness of your website to your target audiences.
As you know, if people find your content as an essential resource they will not hesitate to share it with their peers. Also, quality content draws genuine traffic. Even though paid ads bring in some traffic, there is no guarantee of its sustainability as most are tourist visitors with no intention on your site. As such, generating high-quality content is a solid rock in enhancing your web position.
Add value to your content to initiate sharing interests
Sharing of your content by your audience is one way of enhancing your web position. As stated earlier, people will always share meaningful content with peers. For this reason, you need to add value to your content to create an interest to share with your audience. As you know, people do not share anything they come across or read.
However, there is some content you cannot bypass without hitting the sharing button even when the authors have no request for such actions. In this respect, you need to ensure that you target the right audience with the right content. Ensure that the content you publish meets the three parameters of building sharing interest which is educative, informative and entertaining.
Go for guest posting on authoritative sites
If you want to be an eagle, you must associate yourself with them. No way can you become one if your company is the chicken. The same case applies here. To achieve better website position, you must align yourself with top performing sites in your niche. Pitching to become a guest writer on the top performing blogs and websites gives you an opportunity to reach out to the already established online audience.
As such, you enjoy the benefit of an additional batch of audiences which is a plus in your website traffic. Also, guest positioning offers you an opportunity to build links. When Google notices you have links with reliable and authoritative sites, it classifies your content under the same category. By this, you get the upper hand on your web positioning.
Create a social media profile
Anytime you tried to search for a particular company or brand on the search engines; social media profiles were among the top search results. From this, you can ascertain that having several social media profiles is one way of securing the first Google positions.
As such, you need to ensure that your organization has several social media accounts with current information about your business, its logo, and images. Also, you should have a schedule for regular posting on them to ensure they are relevant.
The three tips in this article will help you to enhance your web positioning. Try them.
— Jane James (@janeqjames) 26 de marzo de 2018