Building an elegant website is not the magic bullet for increasing your web traffic and position in search engines. If you want to boost your website positioning and enhance sales, you need to leverage SEO. Web positioning involves all SEO and non-SEO strategies aimed aim at boosting any website ranking to increase brand visibility and recognition. While there are numerous strategies to boost your web search engine positioning or web page positioning, this post is going to focus on web design SEO strategies to help you increase your website position in search rankings. Let’s check them out:
Optimize your images for search engines to beef up your web positioning
With the population obsessed with colored visuals today, images are critical to the success of your business website. In fact, statistics show that 80% of visitors to your site are more likely to buy if your posts contain colored images. However, the most important aspect when looking to attain a good web positioning is visibility of the images. The best way to enhance the visibility of images is to optimize them for search engines. How do you optimize images for search engines? Well, for starters, desist from using too large images. The ideal image size should be 30 to 100kb, with a resolution of 72dpi. Too large images slow down your website. Secondly, use keywords in the image title, tags, and descriptions. This will help people searching for those keywords to find your site.
User-friendly URLs can drive up your web positioning
If your URL is not user-friendly, your website won’t rank well in search engines. To make your URL search engine friendly, include your most popular keyword in it. This will help search engines to know what your website is all about and give it priority ranking when people search for that keyword. Also, limit the use of categories in the URL, as they don’t add value to your SEO efforts. Additionally, desist from using hyphens in your URL. They make it hard for customer to remember your domain name
Ensure your website design is compatible with multiple browsers to improve your web positioning
People use different browsers (Firefox, Chrome, Opera, Windows Explorer and more) to search online. So if your website is only compatible with a few browsers, many online users will not be able to access your site. This will affect not only your web search engine positioning but also your overall sales. Make sure that your website is compatible with all the popular web browsers if you want to attain a higher web position.
Placing your keywords correctly will determine your web page positioning
Many business owners focus on populating their keywords on their posts and overlook other places. Keywords should not only be used in the post, but they can also be added to your website design. For example, we’ve previously seen that you should add keywords to your images to optimize them for search engines. You should also use them in title tags, H1 tags, H2 tags, H3 tags, metadata, breadcrumb trails, URL’s, internal links and more.
Integrate social media share buttons to get good web positioning
Social media is critical to SEO these days. That’s why you see Facebook, Twitter, and other social media profiles appear when you search products online. Social media is where most people hang out today, and so, it’s a fertile ground for potential customers. Therefore, make sure your website has social media share buttons to allow you to share your content on those platforms. This can help you boost your site positioning.
Making your site’s design search engine friendly will boost your brand’s visibility and web positioning. If you’ve not implemented these web design SEO strategies, you are missing out on a lot of traffic every day and the chance to take your website to the top of search engines. So leap now.
— Web Design Dubai Age (@webdesigndubaia) 26 de marzo de 2018